Ads were the crux of my business.
I thought word-of-mouth would be enough to get company and keep my Heating, Ventilation and A/C supplier growing, and apparently, word-of-mouth wasn’t enough anymore, or people were no longer talking to each other; My company was failing, but i tried putting ads online, although I had no responses.
I thought ads were the bane of my business, the more ads I created, the faster my client base was disappearing.
My wife told me I was just going about it all wrong. I had to have a advertising supplier who could create ads with keywords. I could use Google ads, or social media ads. The difference between a successful ad and an unsuccessful ad was a well thought out website for the Heating, Ventilation and A/C corporation. I had a website. I created it myself; She shook her head and said my Heating, Ventilation and A/C supplier website was ineffectual and needed a lot of work. I needed a landing page, and a FAQs page! When I questioned her about how she knew all this stuff, she asked if I went to university with her, or ever talked to her? Of course, the people I was with and I opted to go to university together; that was where the people I was with and I met and fell in love. The people I was with and I talked all the time, although I didn’t know what she was getting at. She told me she went to university for advertising. She knew how to create websites, location social media and Google ads, and get people to my website. I asked her why she had never provided help before. She kissed me on the forehead and told me I wasn’t ready for her help, but now I was.